Last week, our Group CEO, Andy Morgan, took part in the Sports X Miami Summit, speaking on the panel “Playing the Long Game: Sophisticated Investment and Planning Strategies for Life After Sports”.

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Since relocating to Miami earlier this year, Andy has been actively developing his network in the sports sector to build relationships and drive awareness of Affinity Sports. Affinity Sports offers financial management and lifestyle support to professional athletes. Guided by the message ‘Secure Your Legacy’, Affinity Sports helps athletes preserve and grow their wealth during their peak earning years, ensuring lasting financial security and peace of mind in retirement.

During the panel, Andy emphasised the importance of athletes developing long-term strategies for life after sport. He shared his philosophy of starting early, encouraging athletes at every stage of their career to plan. Andy explained that budgeting and financial planning are not about limiting lifestyle but about gaining control and security before it becomes too late to make meaningful changes. The goal isn’t perfection, but awareness and discipline, to capitalise on a lucrative salary and income diversification through endorsements and investments to build a solid financial foundation.

Many professional athletes face financial difficulties due to pressure from family, peers, and the expectation to maintain a ‘flashy’ public image. Sadly, as numerous case studies show, a lack of reliable support and trust from agents and advisers often makes matters worse. Through Affinity Sports, Andy aims to change this by introducing a new approach to wealth management for professional athletes. With more than twenty years’ experience in private wealth, Andy understands the unique and complex needs of high-net-worth clients.

To truly secure their legacy, professional athletes need more than representation and commission-based advice, they need a trusted partner who understands the complexities of their financial journey. Like a family office, an athlete requires a tailored wealth management strategy that supports both short- and long-term goals. This strategy encompasses wealth accumulation, which helps athletes to maximise income from sources such as salaries, endorsements, winnings, and investments. Over time, the focus shifts to wealth preservation, which involves protecting assets from market volatility, inflation, and unforeseen life events. This includes prudent investment planning, comprehensive insurance coverage, and robust estate management.

By following these principles, athletes can safeguard their financial assets, ensuring lasting stability and security for themselves and their families, both during and after their careers.

Once wealth has been accumulated and preserved, the focus is to help athletes use their resources in meaningful and purposeful ways. This may include launching new business ventures, supporting charitable causes, or investing in projects that generate both income and positive social impact. By leveraging their wealth effectively, athletes can extend their influence and legacy beyond their sporting careers, creating opportunities for growth and lasting success. A comprehensive strategy also incorporates long-term planning, including estate and succession planning, to ensure that an athlete’s wealth is protected through the right legal structures and preserved for future generations.

Drawing on the event, it’s fantastic to see the growing awareness of the need for bespoke financial planning for professional athletes, and the support being shown from partners across the industry.

Andy shares with us his experience and insights from the panel, ‘The panel really shone a light on the progress being made in financial management for professional athletes. Athletes are now recognised much like private wealth clients; they need tailored financial services that focus on long-term planning. Given the complexity of their wealth cycles, this has become more important than ever.

While the net worth of professional athletes has soared in recent years, statistics show that top earners can see their income quickly decline without proper planning. With so many opportunities available in today’s sports landscape, it’s vital that athletes make the most of their peak earning years. As a trusted partner, our goal is to help them build and protect a legacy that extends far beyond their sporting careers.”

Interested in Affinity Sports? Learn more here: Affinity Sports